The LEGO Firm History

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The history belonging to the LEGO enterprise begins in 1932 once Ole Kirk Christiansen, a Danish carpenter, decided to take up a business retailing his wood toys door to door in his town of Billund, Denmark. He called his start up business „Lego” – a combination of two Danish ideas, „leg godt, ” which intended „play well. ”

In 1958, you’re able to send founder, Godtfred Kristiansen, trademarked a system for the purpose of coupling the plastic stones that would afterwards become referred to as LEGO „Automatic Products Bricks. inches The invention allowed LEGO to make more diverse and complicated toys.

After that, LEGO extended its offerings and began to appeal to both small children. It introduced a line of „Minifigures” in the mid-1970s that enclosed human results with posable arms, and also marketed charms sets with respect to young girls.

One other expansion more than three decades ago saw the introduction of LEGO Space sets, presenting astronaut minifigures, rockets and spaceships, between other well-liked themes. In 1999, the LEGO Group entered the Star Battles market, launching sets featuring the X-wing jet fighter and FASTEN Fighter.

For the reason that the company grew, it required to increase its ability to bring in new products quickly and efficiently. To this end, it appointed management consultant Jorgen Vig Knudstorp.

He helped the company cut down on products on hand and reduce creation time. This individual encouraged the corporation to build contact with significant toy corporations, including Focus on, Wal-Mart and Toys ‘R’ Us.

This individual also introduced LEGO Ideas, an online community where lovers could present plans for new Profano sets that they wanted to observe produced. This kind of allowed LEGO to test the benefit of new options and gain feedback before committing to them.

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